Made in Paris: expertise from the Paris region on show
Combating the myth maintaining that no consumer goods are manufactured in Paris anymore formed the genesis of the “Made in Paris” exhibition. Open since early September and running until October 22nd, the exhibition can be viewed at Espace Paris Rendez-Vous, the concept store in the Hotel de Ville (Paris IV).
“The idea was to exhibit the everyday products found in shops and promote the local economic fabric. Not inevitably, but some well known brands still manufacture their products in the capital. For instance, there are stands dedicated to Bic (pens and lighters), Singer (sewing machines) or Clairefontaine (notebooks),” claims Gildas Robert, the project leader and head of the marketing department and brand communication at the Mairie de Paris (City Hall). A total of roughly one hundred companies are represented in the concept store. They come from very diverse sectors, covering anything from coffee production to the manufacture of clarinets.
Internationally recognized expertise
So what is the purpose of presenting visitors with everyday products? “Behind these brands lie stories and talents where savoir faire has been handed down over generations,” explains Gildas Robert. He also stresses: “Parisian artisans are among the most in demand in the world with regard to the decorative arts.” Though the Mairie de Paris has no target figure in terms of visitors, the initial feedback is good and word of mouth seems to be working. In order to extend the experience, the Made in Paris exhibition’s story is also communicated in a 160-page print guide. More than 200 addresses are featured in the guide listing where to find all the products manufactured in the capital.
|Practical information – “Made In Paris” exhibition
Address: Paris Rendez-Vous, 29 rue de Rivoli. Metro: Hôtel de Ville